Just like underwear, alarm clocks are one of life’s boring necessities. But Pure has given the humble alarm clock a whole new lease on life, with the Contour 100Di, a digital radio with a revolving iPhone and iPad dock.

With twin alarms and integrated digital radio, the Contour 100Di offers a clean, crisp sounding wake up call with all of the country’s digital radio stations. If you prefer the sound of your own music, simply plug in your iPhone, iPod or iPad to the revolving dock to keep you awake. Alternatively, you can listen to a wide selection of Internet radio stations through the free Pure Lounge app on iOS.

For $249, it’s a solid price for a stylish device to keep by your bedside to wake you up of a morning. Sure as hell beats being woken up by the default ringtone on your iPhone…

Price: $249
Web: Pure