Marketing companies have seemingly perfected the art of pushing us to do crazy things for free samples. But this one is worthy of James Bond himself.
This idea from Coke brings the feeling of 007 to life, challenging potential Coke customers to a Bond-worthy quest that initially may seem easy, but is interrupted by SPECTRE-like obstacles every step of the way.
It’s a winning campaign as far as we’re concerned.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts several popular podcasts, EFTM, Two Blokes Talking Tech, Two Blokes Talking Electric Cars, The Best Movies You’ve Never Seen, and the Private Feed. He is the resident tech expert for Triple M on radio across Australia, and is the resident Tech Expert on Channel 9’s Today Show and appears regularly on 9 News, A Current Affair and Sky News Early Edition.
Father of three, he is often found in his Man Cave.
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