Coke brings out the James Bond in average people

Marketing companies have seemingly perfected the art of pushing us to do crazy things for free samples. But this one is worthy of James Bond himself.

This idea from Coke brings the feeling of 007 to life, challenging potential Coke customers to a Bond-worthy quest that initially may seem easy, but is interrupted by SPECTRE-like obstacles every step of the way.

It’s a winning campaign as far as we’re concerned.

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