Advertising is a competitive business, with “Cannes Lion’s” up for grabs companies will do anything to get our attention. Old Spice – having had a huge resurgence in recent years after that viral “The man your man could smell like” commercials featuring Isaiah Mustafa.
In the US there was an ad recently which went “viral” – featuring mothers pining for their boys who had left home having discovered Old Spice and as the punchline says “Now he smells like a man and they treat him like one”.
For some reason, Old Spice in Australia decided they needed to respond to that.
A couple of blokes known as the Bondi Hipsters put together a bit of a tune – I’m not convinced. Not sure if it needed a shrimp on the BBQ or something else, and maybe I’m not the hipster type. It’s doing ok though – over 400,000 views on YouTube – perhaps we all need to get some “man scapeing” Old Spice products?
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.