Seriously, the lengths people will go to to promote their business.  Buy a brand new iPhone 6, stand out the front of the store and drop it?  Yep, that’s been done.

This guy has a business fixing phones, and today’s first customer is himself, because surprise surprise when you drop an iPhone it breaks the screen.

I don’t remember Tim Cook saying it wouldn’t so – am not really sure what this proves.

For me, it proves that when you carry around an item worth $1000, you should take good care of it, oh, and if you worry about such things, get a case for it.