If your car is less than 5 years old the chances are that it has a cup holder somewhere handy. If your car is less than 2 years old the chances are that it has more cup holders than seats! Belkin are hoping to turn one of your surplus cup holders into a handy phone cradle.

Screen Shot 2016-01-05 at 11.14.40 PM

This handy little gadget slots neatly into any surplus cup holder and creates a ‘factory fitment’ type phone cradle.

Interestingly we tried this in our big Chevy Suburban, and it was too small, then we realised with a twist the base expanded, meaning it will fit any cup holder size.

Screen Shot 2016-01-05 at 11.14.53 PM

The Belkin cup holder phone cradle will retail for US$39 – Aussie pricing will come soon – but we’re assured it is coming down under..

EFTM’s coverage of CES 2016 is made possible with support from Intel, Hisense, Sony, Samsung, LG and Alcatel One Touch