Many in Sydney and the wider metropolitan area will have heard of Paul Wakeling Mitsubishi. The well-known dealership is now the first in the country to roll out a brand new look.
The visual identity is now global and joins Mitsubishi’s new tagline ‘’Drive your Ambition”.
The dealership on Mill Road, Campbelltown scores what is referred to as a ‘Dynamic Slope’ on the façade, bringing a new intended robust and dynamic look.
During the day the bold black, white and grey colour scheme with red accents certainly sticks out. But at night it really comes alive via the brand signage and pylon acting like a beacon with illuminated LED lights.
Inside is a new high-quality retail environment with 360-degree access to the vehicles on show. Customers can also check out the range thanks to new interactive touch-screens.
There’s also a lounge and dedicated vehicle delivery bay.
In keeping with the times Paul Wakeling Mitsubishi has installed a 10kW solar system to offset CO2 emissions, plus a system to collect storm water for use in the restrooms and for irrigation.
Mitsubishi Motors Australia Deputy Director for Marketing and Operations, Derek McIlroy said: “The uniform design ensures that customers have a consistent experience when engaging with our brand, whether it be at pop-up stores in shopping centres, exploring our website or visiting one of our showrooms,”
“We are very excited to continue the roll out of this new visual identity to other Mitsubishi dealerships and service centres across Australia over the coming years.”
Deputy Director for Sales, Tim Hore, added: “We know that our customers want a consistent brand experience, but that every customer likes to shop in different ways, with different levels of support and assistance. Our flexible new format, which includes the introduction of new touch-screen technology, in addition to low display heights that offer a clear line-of-sight to their nearest customer experience staff-member or service staff, means we have more opportunities to support them with their research and vehicle customisation.”
Mitsubishi Motors Corporation will apply the same design in 5,000 dealerships globally.
