It’s not a new thing, but Vlogging sure is getting some attraction from the biggest camera brands in the world. This week Sony announced a new camera aimed fairly and squarely at the point-at-me generation.

The FDR-AX43 features a built-in gimbal mechanism, Sony’s software-driven SteadyShot technology, 4K recording in a traditional handycam style body.
Key Vlogger needs are catered for, with the flip-screen for selfie shooting being chief among them.

Add to that things like a long battery life (up to 235mins of continuous recording time), three mic capsules for advanced sound and a 20x optical zoom and you’re starting to tick a lot of boxes.
The only real question is size and weight for this product versus something like the Canon G7X Mark III – though I think this might tick more boxes for video purists.

The FDR-AX43 goes on sale in the second quarter for a RRP of $1,299
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.