The Apple Watch is a huge testiment to the Apple Ecosystem, the marketing and the hype they can create for something from scratch. It was never the first, but it’s the market leader in smart watches – in Fact Apple have said it’s the biggest selling Watch brand in the world.

This year’s Apple Watch Series 7 was another step ahead in design and engineering.

Last year was the first year I think the Apple Watch did NOT win our Best Wearable award, but it’s back this year – because they’ve put the emphasis on pushing the screen size out without blowing the device size out.

A brighter screen, on-screen keyboard and a far more durable screen – that’s what Series 7 brings.

Samsung did good things, but not enough to push Apple from it’s mantle as the EFTM Best Wearable award winner.