If you’re paying for a Binge subscription, check the details because from March 30 you might start seeing ads before and during some programs. The Aussie streaming service which is owned by Foxtel and is a sibling to Kayo Sports and News service Flash has announced quietly it’s ad-supported plan.
Starting from next month, those customers paying for the Basic package ($10 per month) will now see ads.
The good that comes from this is you’re also being upgraded from SD to HD which is a big bonus on such a low-cost plan.
It’s important to note this is not a new plan like Netflix’s basic with ads, this is the existing Basic plan, but you will now see ads.
Those on Standard ($16) or Premium ($18) will not get ads, and their subscriptions remain the same.
Interestingly, there will not be any ads shown on Movies or Kids content, and – there will be no advertising from gambling companies.
Binge say you can expect a “few minutes” of ads per hour on on-demand ocntent.
Here’s something else that’s great, sick of those annoying repeat ads on catch up streaming services? Binge say their systems will ensure you only see a particular ad once per hour, and up to three times per day.
$10 is a cheap price, so you have to expect some changes like this – and the fact is, the flood gates are opening to these new ways to charge customers