Peloton has taken off a lot in the last couple of years and now relaunching their brand with a new app and a whole lot more features than just an in-home bike company as they once were. The new branding brings with it new membership tiers and releases a new content feature, Peloton Gym.
With new market creative campaigns rolling out in Australia later this year Peloton already has a host of new features before that even arrives. Once just an in-home bike company, Peloton now features 16 exercise modalities such as yoga and meditation to walking and strength. Strength has become the most popular form of fitness for digital subscribers to Peloton.
The new app will also offer a new free tier which includes an expansive collection of free classes, the most since its launch in 2018. Along with the new free tier, Peloton has also added an App One and an App+ tier.
The new Peloton Gym builds on Peloton Strength and is available across all membership tiers. It is designed to help you meet your strength goals anywhere you want to work out. Workouts are written out for the user and include a supporting video to help the user get the hang of all the exercises. Also included are a series of floor-based routines called Peloton Instructors and is designed using Instructor expertise and feedback from members.
The new branding, Peloton App membership tiers, and Peloton Gym feature are available now in all of Peloton’s five global markets, including Australia. For more information head on over to Peloton’s membership page.
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