It’s CES time, so we’re getting the best of consumer electronics and that means TV’s and Samsung has announced its latest QLED, MICRO LED, OLED and Lifestyle display lineups, as well as new audio products.

2024 Neo QLED

The announcement is headlined by new advances in AI powered by the new Samsung NQ8 AI Gen3 processor coming to their 2024 Neo QLED 8K and 4K TVs. 

The processor will use an NPU, twice as fast as its predecessor to power a range of picture quality enhancements including 8K AI Upscaling, AI Motion Enhancer Pro to remove artefacts such as ball distortion and Real Depth Enhancer Pro allowing the TV to more accurately control mini LEDs to add detail to fast moving scenes.

The 2024 Neo QLED 8K and 4K TVs will utilise the Infinity Air Design with a thin profile, offering a unique mirror profile that makes the TV appear to hover in its surroundings, says Samsung.

The 2024 Neo QLED range will include all the great audio features including Q-Symphony letting you connect multiple wireless speakers and a soundbar for surround sound; as well as Active Voice Amplifier which uses AI to distinguish voices from background audio to make conversations easier to follow. 

2024 OLED

Since launching their first OLED range in Australia in 2022, Samsung have been improving their OLED offerings and this year we’ll see the S95D.

The S95D will be made available in up to 77-inch sizes, with the OLED panel offering deep and rich blacks as well as AI-enhanced colour with high-detail, frame rate and intensely vibrant video, says Samsung. 

The display will also have a glare-free finish to improve the image in bright areas.

Micro LED

Of course this is CES and Samsung have also announced a new transparent Micro LED display which effectively looks like a piece of glass.

The Micro LED displays use a small chip and their ‘precision manufacturing process’ to eliminate seams in the panels and light refraction to achieve the effect – and you have to see it in action.

First Look at Samsung’s Transparent MICRO LED display [CES 2024] (

Samsung says the displays will be modular allowing users to determine ‘the shape, size and ratio of screens to fit virtually any space’.


Samsung will also be updating their Lifestyle range with new features in 2024. 

The Frame will see updates to the art experience with the new art streaming feature giving users a hand-selected array of free artworks each month. 

The Samsung Premiere 8K Projector ultra-short throw projector will launch with wireless connectivity. The projector will also come with a bunch of features packed in, including picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits.

The Premiere 8K Projector will also include Samsung’s ‘Sound-on-Screen’ tech, integrating the top speaker module and algorithms on-board to create an immersive audio experience. 


Alongside their new TVs, Samsung is showing off their new audio range featuring a number of new products including Music Frame, an interesting audio only take on The Frame TV series, the new HW-Q990D and HW-S800D soundbars.

Music Frame

The new Music Frame is a standalone wireless speaker which presents itself as a picture frame, yet features an impressive audio setup behind including rear-firing woofers, with two tweeters and two mid-range drivers facing forward. 

While it can be used as a standalone speaker, it can also be assimilated into the Q-Symphony experience on compatible Samsung TVs, letting you add surround or even more bass to your TV. 


For those looking to improve their TV audio, the new HW-Q990D and HW-S800D soundbars should do the trick nicely.

The HW-Q990D offers up an 11.1.4-channel configuration with Dolby Atmos support and full pass through support for 4K/120Hz content – perfect for your gaming setup.

The Soundbar uses AI to analyse, then optimise the audio for a perfect experience across all your favourite content.

The ultra-thin HW-S800D is more suited to those looking for a minimalist setup with the soundbar measuring just 1.6-inch-deep, allowing it to fit into almost any setup.

While it’s only a third of the depth of most soundbars, Samsung have still managed to pack 10 drivers, including a dedicated overhead and centre channel into the S800D.


At this stage we’re just seeing the first of the Samsung 2024 line-up and we’ll have more in-depth information as Samsung launches their new range.

EFTM’s Coverage of CES 2024 is made possible by the ongoing support of our regular advertisers and supporters such as Arlo, Belkin, Oppo, Motorola, Ecovacs, LG, Netgear, JBL and Trend Micro, and by additional support from Samsung, LG, Hisense, TCL, and ASUS