Despite listing their 2025 TV range on retailer websites some weeks ago, Samsung has this week formally announced their range for Australia having showcased it at CES in January this year. We took a stroll through their “House of Wonder” display to get a look at just what highlights come from their premium TV range.
Samsung’s new head of Consumer Electronics in Australia Phil Gaut noted the big-screens and an expansion of the Art Store, saying “To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up.”
While 100 inches is the current top, Samsung showcased a 115 inch TV at CES which is due to hit Australia later this year.
But right now, it’s all about their QLED, OLED and Frame series TVs.
We looked at their impressive OLED TVs for 2025 recently, and those are now joined by the Frame for 2025, new Frame Pro and their Neo QLED TVs.
Having kicked off the world of powered off TVs being something more than a black box, Samsung’s The Frame range this year splits in two. “The Frame” refers to their Art style TV’s with interchangeable bezels that are 55 inches and smaller.
If you get a Frame TV that’s 65 inches or bigger it’s now the Frame Pro, featuring Mini LED (Neo QLED) for a more impressive picture, but also critically coming with the Wireless One Connect box.
This means the TV just needs power, and all the inputs you have from antenna to HDMI can be plugged into the one-connect box but it can sit up to 10 meters away. Game changer.
Understanding that more people are looking for this “powered off” viewing experience, the Art Store is now available on 90 percent of the Samsung TV lineup.
This includes the 65, 75 and 85 inch QN900F which is exclusive to Harvey Norman and features a metal bezel which is “Frame” like in our view, but not interchangeable in any way.
Nothing beats the QN990F in 85 inch glory, this infinity design is still unmatched in the market, giving a borderless viewing experience which I frankly cannot understand why it hasn’t been emulated by others.
The 990, 900 and 90F series TV’s though also come with an anti-glare coating which is instantly a winner in my mind. At every angle any light is diffused and the distraction gone from your viewing. In most Aussie homes this is a game changer, and while many people wouldn’t think they need it, once you’ve seen it, you won’t go back.
Having stood in a corridor of TVs with and without anti-glare technology at the Samsung launch, I find it hard to believe you’d pick a TV with a glossy finish ever again!
That said, it comes at a price in their most premium TVs.
Emulating what the Samsung Mobile business has done with software guarantees, Samsung is also offering 7 years of their One UI Tizen upgrades to your TV, meaning you won’t miss out on the latest tricks year on year.
“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”
AI upscaling and AI picture enhancement are at the core of the offerings from Samsung, with their latest processors doing more of this than ever.
Key to this for me is the personalisation of the picture profiles.
As I detailed in my Samsung OLED review the ability to choose how you like sport to look, or how you like movies to look and then have the TV enhance it for you is a great advantage over both teh concept of pre-set picture modes, and automated modes. This comes to a wider range of the Samsung TVs this year and is well worth a look in-store if you can
Now available exclusively at Harvey Norman:
You’ll find retail pricing comes in even sharper than that.
Samsung’s new head of Consumer Electronics in Australia Phil Gaut noted the big-screens and an expansion of the Art Store, saying “To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up.”
While 100 inches is the current top, Samsung showcased a 115 inch TV at CES which is due to hit Australia later this year.
But right now, it’s all about their QLED, OLED and Frame series TVs.
We looked at their impressive OLED TVs for 2025 recently, and those are now joined by the Frame for 2025, new Frame Pro and their Neo QLED TVs.
Having kicked off the world of powered off TVs being something more than a black box, Samsung’s The Frame range this year splits in two. “The Frame” refers to their Art style TV’s with interchangeable bezels that are 55 inches and smaller.
If you get a Frame TV that’s 65 inches or bigger it’s now the Frame Pro, featuring Mini LED (Neo QLED) for a more impressive picture, but also critically coming with the Wireless One Connect box.
This means the TV just needs power, and all the inputs you have from antenna to HDMI can be plugged into the one-connect box but it can sit up to 10 meters away. Game changer.
Understanding that more people are looking for this “powered off” viewing experience, the Art Store is now available on 90 percent of the Samsung TV lineup.
This includes the 65, 75 and 85 inch QN900F which is exclusive to Harvey Norman and features a metal bezel which is “Frame” like in our view, but not interchangeable in any way.
Nothing beats the QN990F in 85 inch glory, this infinity design is still unmatched in the market, giving a borderless viewing experience which I frankly cannot understand why it hasn’t been emulated by others.
The 990, 900 and 90F series TV’s though also come with an anti-glare coating which is instantly a winner in my mind. At every angle any light is diffused and the distraction gone from your viewing. In most Aussie homes this is a game changer, and while many people wouldn’t think they need it, once you’ve seen it, you won’t go back.
Having stood in a corridor of TVs with and without anti-glare technology at the Samsung launch, I find it hard to believe you’d pick a TV with a glossy finish ever again!
That said, it comes at a price in their most premium TVs.
Emulating what the Samsung Mobile business has done with software guarantees, Samsung is also offering 7 years of their One UI Tizen upgrades to your TV, meaning you won’t miss out on the latest tricks year on year.
“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”
AI upscaling and AI picture enhancement are at the core of the offerings from Samsung, with their latest processors doing more of this than ever.
Key to this for me is the personalisation of the picture profiles.
As I detailed in my Samsung OLED review the ability to choose how you like sport to look, or how you like movies to look and then have the TV enhance it for you is a great advantage over both teh concept of pre-set picture modes, and automated modes. This comes to a wider range of the Samsung TVs this year and is well worth a look in-store if you can
Now available exclusively at Harvey Norman:
You’ll find retail pricing comes in even sharper than that.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
Samsung’s new head of Consumer Electronics in Australia Phil Gaut noted the big-screens and an expansion of the Art Store, saying “To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up.”
While 100 inches is the current top, Samsung showcased a 115 inch TV at CES which is due to hit Australia later this year.
But right now, it’s all about their QLED, OLED and Frame series TVs.
We looked at their impressive OLED TVs for 2025 recently, and those are now joined by the Frame for 2025, new Frame Pro and their Neo QLED TVs.
Having kicked off the world of powered off TVs being something more than a black box, Samsung’s The Frame range this year splits in two. “The Frame” refers to their Art style TV’s with interchangeable bezels that are 55 inches and smaller.
If you get a Frame TV that’s 65 inches or bigger it’s now the Frame Pro, featuring Mini LED (Neo QLED) for a more impressive picture, but also critically coming with the Wireless One Connect box.
This means the TV just needs power, and all the inputs you have from antenna to HDMI can be plugged into the one-connect box but it can sit up to 10 meters away. Game changer.
Understanding that more people are looking for this “powered off” viewing experience, the Art Store is now available on 90 percent of the Samsung TV lineup.
This includes the 65, 75 and 85 inch QN900F which is exclusive to Harvey Norman and features a metal bezel which is “Frame” like in our view, but not interchangeable in any way.
Nothing beats the QN990F in 85 inch glory, this infinity design is still unmatched in the market, giving a borderless viewing experience which I frankly cannot understand why it hasn’t been emulated by others.
The 990, 900 and 90F series TV’s though also come with an anti-glare coating which is instantly a winner in my mind. At every angle any light is diffused and the distraction gone from your viewing. In most Aussie homes this is a game changer, and while many people wouldn’t think they need it, once you’ve seen it, you won’t go back.
Having stood in a corridor of TVs with and without anti-glare technology at the Samsung launch, I find it hard to believe you’d pick a TV with a glossy finish ever again!
That said, it comes at a price in their most premium TVs.
Emulating what the Samsung Mobile business has done with software guarantees, Samsung is also offering 7 years of their One UI Tizen upgrades to your TV, meaning you won’t miss out on the latest tricks year on year.
“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”
AI upscaling and AI picture enhancement are at the core of the offerings from Samsung, with their latest processors doing more of this than ever.
Key to this for me is the personalisation of the picture profiles.
As I detailed in my Samsung OLED review the ability to choose how you like sport to look, or how you like movies to look and then have the TV enhance it for you is a great advantage over both teh concept of pre-set picture modes, and automated modes. This comes to a wider range of the Samsung TVs this year and is well worth a look in-store if you can
Now available exclusively at Harvey Norman:
You’ll find retail pricing comes in even sharper than that.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
Samsung’s new head of Consumer Electronics in Australia Phil Gaut noted the big-screens and an expansion of the Art Store, saying “To bring immersive experiences to more homes, we’ve stretched a Neo QLED TV up to 100-inches so every time you sit in front of your TV it feels cinematic. To promote self-expression and elevate home decor, we’ve expanded the Art Store from The Frame to over 90 per-cent of our Neo QLED and QLED line-up.”
While 100 inches is the current top, Samsung showcased a 115 inch TV at CES which is due to hit Australia later this year.
But right now, it’s all about their QLED, OLED and Frame series TVs.
We looked at their impressive OLED TVs for 2025 recently, and those are now joined by the Frame for 2025, new Frame Pro and their Neo QLED TVs.
Having kicked off the world of powered off TVs being something more than a black box, Samsung’s The Frame range this year splits in two. “The Frame” refers to their Art style TV’s with interchangeable bezels that are 55 inches and smaller.
If you get a Frame TV that’s 65 inches or bigger it’s now the Frame Pro, featuring Mini LED (Neo QLED) for a more impressive picture, but also critically coming with the Wireless One Connect box.
This means the TV just needs power, and all the inputs you have from antenna to HDMI can be plugged into the one-connect box but it can sit up to 10 meters away. Game changer.
Understanding that more people are looking for this “powered off” viewing experience, the Art Store is now available on 90 percent of the Samsung TV lineup.
This includes the 65, 75 and 85 inch QN900F which is exclusive to Harvey Norman and features a metal bezel which is “Frame” like in our view, but not interchangeable in any way.
Nothing beats the QN990F in 85 inch glory, this infinity design is still unmatched in the market, giving a borderless viewing experience which I frankly cannot understand why it hasn’t been emulated by others.
The 990, 900 and 90F series TV’s though also come with an anti-glare coating which is instantly a winner in my mind. At every angle any light is diffused and the distraction gone from your viewing. In most Aussie homes this is a game changer, and while many people wouldn’t think they need it, once you’ve seen it, you won’t go back.
Having stood in a corridor of TVs with and without anti-glare technology at the Samsung launch, I find it hard to believe you’d pick a TV with a glossy finish ever again!
That said, it comes at a price in their most premium TVs.
Emulating what the Samsung Mobile business has done with software guarantees, Samsung is also offering 7 years of their One UI Tizen upgrades to your TV, meaning you won’t miss out on the latest tricks year on year.
“Great picture and immersive sound are just the beginning of what Australians are looking for when choosing a TV today,” said Mr. Gaut. “The ability to access and add a full suite of apps, enhanced connectivity, and ease of use are more important than ever. Samsung Vision AI brings all of those requirements together, delivering autonomous and adaptable functions that reinvent what’s possible from your Samsung TV.”
AI upscaling and AI picture enhancement are at the core of the offerings from Samsung, with their latest processors doing more of this than ever.
Key to this for me is the personalisation of the picture profiles.
As I detailed in my Samsung OLED review the ability to choose how you like sport to look, or how you like movies to look and then have the TV enhance it for you is a great advantage over both teh concept of pre-set picture modes, and automated modes. This comes to a wider range of the Samsung TVs this year and is well worth a look in-store if you can
Now available exclusively at Harvey Norman:
You’ll find retail pricing comes in even sharper than that.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.
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