Oh yeah, you read that right. Apple missed the crown again. With Google’s Pixel 4A winning last year, the iPhone 13 could surely win back the crown.
Nope, the Pixel 6 is amazing, and it wins well here in the EFTM Best awards, but it’s not our choice for Best Smartphone.
And again, as is often a theme, that’s on value.

The Samsung Galaxy Z Flip 3 is a truely great bit of engineering. Remember this technology is just years old, this phone performs well, looks great and has been a retail hit.
Why? The Price. Hello – $1,499 – that’s ridiculous. That’s remarkable.
And that’s why this is the EFTM Best Smartphone for 2021. To get this level of innovation, something so new in relative terms, at this price. A winner every day of the week.
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.