The Beatles held out for a long time before releasing their music digitally, and then even longer before making it available to stream on services like Apple Music or Spotify.  But now, just 100 days into this “streaming revolution” the data is in and the fab-four are as popular as ever.

Since being available on Spotify on Christmas Eve last year, the Beatles catalog has been snapped up and added to playlists as if they were the hottest new thing today.

Image: badgered RECORDS - Flickr

Image: badgered RECORDS – Flickr

Beatles fans – old and new – have been streaming Beatles classics more than some of today’s most popular artists including 5 Seconds of Summer, Ariana Grande, Sia and Ed Sheeran.  Their music really is timeless and there’s a whole new generation enjoying the world’s best known band.


Here’s the data Spotify have provided today to mark the first 100 days of The Beatles streaming.

  • There are 6,500,000 listeners monthly around the world.
  • 67% of listeners around the world are under 35!
  • In Australia 25-34 year olds stream The Beatles the most.
  • Globally – 65% of The Beatles listeners are male.
  • If you’ve added The Beatles to a Spotify playlist – that’s one of 4.2 million playlists worldwide now featuring The Beatles.
  • If you put all the songs played back to back in just 100 days it would take 2,793 years to listen
  • In Australia and around the world – Thursday is the most popular day for listening to The Beatles
  • At around 10am AEST is the most popular time of day for Spotify listeners to flick on a Beatles tune.


Top 4 most listened-to tracks in Australia:

  1. Here Comes The Sun
  2. Hey Jude
  3. Let It Be
  4. I Want to Hold Your Hand

Top 4 most listened-to albums in Australia:

  1. 1
  2. Abbey Road
  3. The Beatles
  4. Let It Be

And all that and more in a colourful infographic:

Spotify - The Beatles Infographic - AU

Feature Image : badgered RECORDS (Flickr)