7HD is coming – it’s official, your TV is updating as you read this.

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Something strange happened for some Channel 7 Viewers today, and it’s the sign of something big, something very big.  High Definition.

While the Seven Network have not confirmed the what or when, EFTM can confirm what we’ve long suspected – across multiple states – that the channel lineup and content changes have begun across the Seven Network’s Digital TV lineup.

Update: Seven Network have confirmed to EFTM that the new channel 7HD will feature AFL content, so – for those in states where AFL is on the primary channel, it’s a big win.  If the AFL is on 7mate, that’s the channel you’ll get on 7HD:

In Melbourne and Adelaide, viewers will be able to watch Channel 7 in HD on Channel 70. Channel 7 will still be broadcast in SD on Channel 7.

In Sydney, Brisbane and Perth, viewers will be able to watch 7mate in HD on Channel 70. 7mate will still be simulcast in SD on Channel 73.

Just before 1pm today viewers tuned to Channel 70 – a channel that is normally an SD simulcast of the main Channel 7 were greeted by a black screen, then 7mate content.  Yep, Channel 70 is now showing content from Channel 73.  Here’s what it looked like for viewers:

Flick to your EPG or channel lineup and you’ll see in all it’s glory that Channel “70” is now known as 7HD.

The full new lineup is as follows:

  • 7 – Channel 7
  • 70 – 7HD (Currently showing 7mate content)
  • 71 – Channel 7 (SD Simulcast)
  • 72 – 7TWO
  • 73 – 7mate
  • 74 – TV4ME
  • 76 – 7flix
  • 78 –

Confirmed on my own LG TV at home:



And by EFTM readers (Thanks Maurizio)


This of course follows 9’s switch to HD with 9HD as an MPEG 4 channel, and 7’s own launch of 7flix – though we’re still waiting to see and confirm what EFTM understands, which is that 7HD channel 70 will also be an MPEG-4 channel available only to newer and compatible TV sets.

Update: We can confirm that 7HD on Channel 70 is an MPEG4 channel, like 7Flix, 4ME and – so you will need a newer TV to watch it – though looking at the bitrate they have allocated to it currently, it’s going to be a great picture quality (7Mbps – expect that to be scaled back as that’s a LOT for an MPEG-4 HD channel)

So – could it be that you’ll be able to watch the AFL in High Definition this weekend?  And it certainly means the Rio Olympics will be in full glorious High Definition too!

So, the AFL this weekend in Full HD – but what of the Olympics?  We’ll ask Seven.

For more info on what to see and how to see it, read our previous articles on same.





  1. Dave (@Boxhead_31)

    May 10, 2016 at 1:50 pm

    This is of course if you happen to live in a capital city, People elsewhere don’t get this extended to them

  2. Dan Miller

    May 10, 2016 at 2:28 pm

    Seems here in Melbourne 7HD is now simulcasting whats on 7 and my TV is telling my in the channel info that it’s 1080i and 7Mate is now in SD.

  3. Liron

    May 10, 2016 at 6:29 pm

    Interesting that your pictures show 7HD Sydney with the EPG listing Channel 7 programs rather than 7Mate. Is is still showing 7Mate programs?

  4. Tony

    May 10, 2016 at 7:28 pm

    Perth Ch70HD specs

    ID : 2
    Format : AVC
    Format/Info : Advanced Video Codec
    Format profile : [email protected]
    Format settings, CABAC : Yes
    Format settings, ReFrames : 4 frames
    Codec ID : avc1
    Codec ID/Info : Advanced Video Coding
    Duration : 2s 300ms
    Duration_FirstFrame : -60ms
    Bit rate : 2 763 Kbps
    Width : 1 920 pixels
    Height : 1 080 pixels

  5. c-s-a78

    May 11, 2016 at 1:26 am

    what about Newcastle?
    is prime getting prime HD???

    • Art Hackett

      May 13, 2016 at 1:14 pm

      WIN went HD MPEG4 fairly soon after 9 went modern HD

  6. Bronwyn Bridge

    May 11, 2016 at 8:35 am

    we watch channel 70 news ever night turned it on and there was 7 mate programs on it no notification at all from 7

  7. Aaron

    May 14, 2016 at 2:28 pm

    whats weird is i had deleted all duplicates and because the channel 70 i had was channel 7 560i and 73 was 1080i 7Mate. when it changed that channel 70 turned to 7HD and it showed 7mate in HD, and 73 turned to normal SD so i had two 7d channel. so i re-scanned got 7 back and made 7HD as 7mate because no one likes SD TV (that’s why i deleted all the SD main channels of 10 and 9). why didn’t they leave 7mate as HD and just add a new channel for 7 in HD instead replacing 7 SD with 7HD showing 7mate and revert 7Mate back to SD.

  8. Rob

    May 15, 2016 at 6:38 pm

    Here in Melbourne I switched to 70 hd and all I get is a radio station ,when is 70 hd coming back , does it mean that , now I have to have a TV with mpeg4 ?

    • Ross

      June 26, 2016 at 3:25 pm


  9. crichdlive

    June 11, 2016 at 12:34 pm

    Thrilling that your images show 7hd sydney with the epg listing channel 7 programs instead of 7mate. Is continues to be showing

  10. David

    January 22, 2017 at 7:03 pm

    When will Prime viewers get the tennis in HD?

  11. njw1979

    April 24, 2017 at 9:31 am

    70 was 7HD but as of this morning there is no more 7HD, and channel 7 is now 7Mate HD with channel 73 being 7Mate so channel 7 is no only SD, as of today. I don’t know if this is a temporary issue, like the Anzac day ceremonies being simulcast on 7mate this year. Buy I am annoyed that channel 7 is SD now and the HD is being wasted on shows like “American Pickers”, “Storage Wars” and “Baggage Battles”

    That is a travesty.

  12. SLIPPERY jim

    May 18, 2017 at 10:38 am

    A YEAR later and the egregious regional 7 broadcaster Prime has still not implemented HD. Prime Newcastle should rename itself to Lame. Their competition NBN and Ten are both now in HD.

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