When it comes to bragging rights, the value of a brand is a big deal at the top end of town. It’s not going to affect shareholders, or the bottom line, but at high-class dinner parties it’s probably all the talk.
A consultancy company called Brand Finance have put together a list of the top 500 global brands based on their calculation of the value that brand holds in market.
While the headline is surely Apple falling from grace and losing the top spot, here’s an interesting look through the top 500 at just the Automotive brands.
Most Valuable:
- Toyota
- BMW
- Mercedes-Benz
- Volkswagen
- Ford
- Honda
- Audi
- Porsche
- Chevrolet
- Renault
- Subaru
- Land Rover
- Ferrari
- MINI
- GMC
- Kia
- Lexus
- Suzuki
- Isuzu
- Mazda
- Geely (Chinese brand – New to the overall list)
- MAN
- Volvo
- Opel
Pretty spot on I would have thought, though interesting to wonder where a Lamborghini or Aston Martin might figure if it was a comprehensive automotive list. How Volkswagen have stayed so high up is a wonder given their brand damage over the diesel fuel issue. Go figure!
Good news for Ferrari though, in the overall Brand Strength Index (a measure of more than just the value of the brand), Ferrari comes in 4th behind Lego, Google and Nike.
