At CES there’s a push for innovation and big new things, shiny new things – but Samsung’s Lifestyle TV announcement for 2022 is almost the opposite.

The Frame is back, The Serif is Back, the Sero is back – all not new. But also, not shiny. And by that – I mean the screen.

Key among the improvements is a new matte display film over the screen which reduces the glare and reflection on the screen.

That’s a big deal for bright sun-lit Aussie lounge rooms, and while we haven’t reviewed it up close yet, I can’t imagine it won’t still be exceptional viewing in the darker periods of the day because the TV itself is still a top notch QLED.

Samsung say this offers a more realistic viewing experience when in the Art mode which is what the Frame for example is best known for.

They’ve sold two million Lifestyle TVs already, a million of which were just last year – so they know it’s a globally popular range. I expect the artwork will look better because it’s a less “glass” like screen and thus allow a closer inspection and a more natural hanging artwork look in any room.

Art Mode itself also gets an upgrade, making it easier to browse art, and flick between Ambient and Art modes in a single interface.

No word yet on when these new models, particularly an updated Serif and Frame will hit Australia.

EFTM’s coverage of CES 2022 is supported by Intel, Vodafone, LG, Samsung and Hisense