As they say – from Humble beginnings – and that’s Boost Mobile, but today they have 700,000 customers in Australia and are setting the lofty goal of 1 million.

Being a carrier offering lower cost high-value plans on the Telstra network, Boost has an advantage over pretty much every single carrier in the market.

Today, Mozo also announced that Boost was the People’s Choice Award winner for Outstanding Customer Service, Most Recommended and Network Reliability.

Outspoken founder of Boost Mobile Peter Adderton is all about offering value, and it’s been a long term mission, saying “For more than 20 years, Boost Mobile has made it its mission to fight for Australian customers, give them a great deal and make sure they know we are focused on them and their needs. Now more than ever before Australians are responding in record numbers,”

“While external factors are certainly important, we believe this is also a result of a very clear strategy and practical and authentic execution. This is about delivering products that are relevant to the consumer, are great value, making sure we engage with and support our customers, and knowing this is all done on the full Telstra mobile network.”

“Despite the marketing spin seen elsewhere, we know the great significance of the full Telstra network. It means we are for all Australians, not just some Australians, and that comes from being available with great service in more than one million more square kilometres than any mobile network. That matters and isn’t spoken about nearly enough.”

“We aren’t resting on our laurels. These latest figures show that Boost Mobile is taking it to the big guys and whether there is network ownership or not, we have a plan to make sure Aussies are getting the best deal, on prepaid and beyond. We also thank Mozo for recognising the support and loyalty of our customers and their willingness to recommend us.”

The path to one million customers is a tough one, but don’t put it past Boost – they know marketing better than almost every other carrier – including the big-three. This goal joins Boosts own expansion plans, getting into refurbished devices, and also planning home-internet plans.