On an flight anywhere in the world you’re bound to see people wearing Bose over-ear noise cancelling headphones, and there’s a reason for that – Bose has been at this for a very long time, 23 years in fact. But in the modern age of noise-cancelling I’d say they hit prime time with the QC 25’s around a decade ago.

While it’s been 4 years since the premium Bose 700’s and a couple of years since the QC45’s that hasn’t left them far behind in the market. I’d argue Sony took the title of best-in-class several years ago, but that hasn’t impacted Bose’s overall reputation – or sales.

Next week though, a new era begins, with pre-orders opening for three new models at the top of the Noise Cancelling headphone market.

The top of the pops is the Bose QuietComfort Ultra Headphones, then there’s the Quiet Comfort Headphones and the QuietComfort Ultra Earbuds. Strap in though, they range in price from $449.95 to $649.95.

“We know that listening to music is a deeply personal experience — what you listen to, when and where you listen, and the emotion it has the power to evoke,” said Raza Haider, Chief Product Officer for Bose.

“The QuietComfort Ultra Headphones and Earbuds with Bose Immersive Audio won’t disappoint. The lifelike listening experience, superior noise cancellation performance, and modern design truly make both products the ultimate companion for any music lover.”

With this launch, the company introduces a new style of Audio, Bose Immersive Audio, which we can only assume is the company’s name for Spacial Audio, Or Dolby Atmos – and they feature the option of “Motion” or “Still” – with Motion has the Audio moving with you, always in front of you, while Still is when you’re at your desk and you want the sound to come from a single place in the room.

Bose QuietComfort Ultra Headphones

The Ultra Headphones replace the Noise Cancelling Headphones 700 as the flagship, top of the range best on offer from Bose.

Allowing you to custom tune your sound profile, along with Immersive audio and epic noise cancellation.

Bose has completely re-engineered the signal processing along with the addition of a new robust chip set and new advanced microphones

They are a complete re-design from Bose too, a more premium look too. And they still fold flat into their storage case.

You’re looking at 24 hours of battery life when you’re not using Bose Immersive Audio.

Bose QuietComfort Ultra Earbuds

If you’re looking more for an in-ear headphone, the Bose QuietComfort Ultra Earbuds are the best Bose has to offer.

They’re chunky units, packing in a bunch of great stuff, including Bose noise cancellation and the smarts to allow you CustomTune through the Bose app. They have responsive touch controls on the outer surfaces, and a lot of effort has gone into the quality of phone calls using a strong microphone array.

Six hours battery life on a single charge, and if you use Immersive Audio that drops to 4 hours. Strangely, the case doesn’t allow for wireless charging, to get that you need to add a $79.95 silicon case – not sure if that’s just a massive oversight, or they think people really don’t need for wireless charging.

Bose QuietComfort Headphones

The “entry level” noise cancelling headphones for Bose are the QuietComfort Headphones – these replace the QC45’s in the lineup.

There’s customisation of Noise Cancellation levels and even setting your own levels, and they have a staggering 24 hour battery life.

For Spotify users, “Spotify Tap” is includes so you can start listening with the push of a button.

QuietComfort Ultra Headphones will be $649.95, QuietComfort Ultra Earbuds will be $449.95 and the QuietComfort Headphones will be $549.95.

All three come in Black and White Smoke colours, while the mid-range QuietComfort Headphones will also be available in a limited edition Cypress Green.

Pre-orders start on Monday 18th September, with availability from October 9th.