PR stunt life lesson: Always press the red button

PR stunts can be pretty lame these days. I mean, lets face facts – the flashmob is so 2008. So it’s amazing when creative people come up with a new way of getting attention and then turning it into a viral video, like this TNT stunt in Belgium.

To launch a new drama channel on cable TV, a Belgian square was transformed into a movie set for a day. The only condition was that someone had to be willing to push the big red button.

Have a look at the results below:

The seemingly random combination of sex and violence has onlookers captivated, like a proper Hollywood blockbuster. Now if only someone could pull that kind of stunt off in Sydney’s Pitt St Mall…

Trev is a Technology Commentator, Dad, Speaker and Rev Head.

He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.

Father of three, he is often found down in his Man Cave.

Like this post? Buy Trev a drink!

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top