One year on – Australia’s first zero-emissions hire-car service

When Pia Peterson founded Evoke her mission was to create Australia’s first zero-emissions luxury chauffeur service, a year on Pia now has a fleet of Tesla Model S vehicles and they’ve passed 200,000km on our roads.

I’m no greenie, but I do love the idea of our most active road users being a bit better on the environment given they’re out there all day every day.  In Amsterdam I saw Teslas as Taxis and it makes perfect sense – the fuel costs savings alone must make economic sense over the life of the average hire-car or taxi.


“We have been absolutely blown away by the response from the community – it is obvious that many people appreciate our luxury, zero-emissions service,” said Evoke’s founder, Pia Peterson.

Every week 1,000 litres of petrol is saved by using fully-electric Tesla Model S vehicles, which means across the fleet Pia now operates over 26,000 litres have been saved.


Pia is no stranger to the Tesla range, and expects to expand further when the Model X arrives in Australia and is even considering expansion outside of Sydney when the time is right.

As someone who’s used Evoke a few times for airport transfers, we here at EFTM congratulate Pia & Evoke on the milestone.

If you want to give it a go for your next transfer or trip, visit the Evoke website.


Trev is a Technology Commentator, Dad, Speaker and Rev Head.

He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.

Father of three, he is often found down in his Man Cave.

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