Hisense launches OLED in Australia

The announcement of OLED TVs coming to Australia from Hisense in January took us all by surprise, and now, it’s a reality with the OLED TVs hitting retailers and pricing confirmed.

Packed with everything from the high end ULED range Hisense already have in market, including the VIDAA 2.5 operating system with the RemoteNOW app as well as a super slim sleek design, these OLED TVs are set to become the flagship for picture quality from Hisense.

Two models will be available here, a 55 inch at $3,499 and a 65 inch at $4,999 the prices put them in the mid-range for OLED TVs in Aussie retail.

“Australian consumers crave high-quality technology in their homes but are also incredibly design-conscious, especially when it comes to their TVs. The increasing demand for our premium ULED TVs reflects this, with our entire range experiencing strong growth year on year,” said Andre Iannuzzi, Head of Marketing at Hisense Australia.

“The launch of the Hisense OLED TV further demonstrates our unwavering commitment to brilliant design, technology and innovation, which are at the heart of everything we do. We’re very excited to be bringing this product to market,” he added.

Looking to set the OLED TVs apart from their existing ULED range, Chris Mayer, Product Specialist at Hisense Australia made the point about the TV needing to suit your home and the style of living room you have.

“The Hisense OLED display offers striking contrast and deep blacks, making it a great choice for Australians that enjoy regularly watching movies at home. Viewing films on an OLED TV in a dark environment is recommended, as it heightens the contrast and allows the colour to really pop off the screen,” he explained.

“ULED, on the other hand, provides a brighter viewing experience that is effective at offsetting natural light – such as that in open plan living rooms,” added Mayer.