Inflation this, Cost of Living that, it’s hard to see any story written or spoken about these days without mentioning these things. But think about this – if you want Disney+ in 4K the price has gone up 100% in less than 4 years! Ouch!

It’s another indication that we are beholden to the beast that is content and need to keep a keen eye on those costs because they can really get out of hand. When Disney+ launched in late 2019 it was a pretty awesome deal. $8.99 per month, or pay $89.99 per year. Nice one!

The price has since gone up, and is now pushing $13.99 a month, or $139.99 for a year.

But as of March 5, when their new Terms and Conditions or Service Agreement comes into play (yep, the one where they are cracking down on account sharing), they are taking a leaf out of the Netflix, Stan and other streamer books and charging their service based on the quality of the content they stream.

I’m not talking about how Star Wars is Crap – because The Bear is awesome. I’m talking about resolution.

From March, the $13.99 plan will be HD only (down from 4K), with just two concurrent streams (down from four). The audio will be 5.1. If you want Dolby Atmos sound, 4K quality and HDR, you’ll have to pay $17.99 and you’ll be able to watch on four different screens (within the same household).

Their pay 12 month deals continue, at $139.99 and $179.99, but there is no mention at all of adding additional household members, so if Disney does crack down on account sharing, your mates or family members sponging off your account will have to get their own full-blown Disney+ account.

The real question is, how important is 4K to you? Because that 100% price jump in three years and four months is just out of this world.