When G.H. Mumm was the first Champagne to be served on the supersonic Concorde, it was no surprise that they would be ready for the next major step in aviation – space. In an innovation partnership with Spade, G.H. Mumm have developed a way that we can enjoy Champagne in zero gravity.
While for many it may seem trivial to do such a thing, it is actually an innovation marvel. You cannot simply take a regular bottle of Champagne to space and expect to pour a glass. With zero gravity you’ll actually be hard pressed to even get the liquid out of the bottle, let alone keep it in your Champagne flute glasses. The extraction of the Champagne needed to be reconsidered as did the vessel used to consume our favourite bubbly.
There is no cork popping fanfare in the Champagne in space experience, instead the extraction of the liquid appears like a large foamy blob that needs to be caught or connected to a specially designed cup. Beautifully the bottle itself still resembles the G.H. Mumm branding as does the space flute. The red sash is evident and the stem on the glass maintains a classy experience, even if you are literally spinning around the room.
The tasting experience of Champagne is also entirely different, in a normal flight our taste buds change, in space it is even more so, especially in zero gravity. “It’s a very surprising feeling,” explains Mumm’s Cellar Master Didier Mariotti. “Because of zero gravity, the liquid instantly coats the entire inside of the mouth, magnifying the taste sensations. There’s less fizziness and more roundness and generosity, enabling the wine to express itself fully.”
While for many of us a flight to Mars is something we may never experience, a zero gravity experience is more likely an option, but for the handful that have careers in space or working in the International Space Station, it is amazing to know that should a cause for celebration arise, G.H. Mumm would be on hand ready to pop.
