In a world of digital disruption there are some things you probably never thought could be disrupted – that being the key to a successful disruption. One such industry would be greeting cards.
The greeting card business requires three simple actions, you choose a greeting card, write on the greeting card and post it.
Choosing a card is done at the Newsagent right?
Writing on it is something you do with your hand and a pen – right?
Posting it requires a trip to the post office for stamps, or at the very least finding a post box.
Not any more. Enter little Aussie startup Cardly.net. These guys have cracked the code.
With Cardly, you visit a website, choose the card design you like then write your message inside.
But that’s going to be all formal and typed – not very person. Nope, try this, you get to choose a handwriting style and enter your message with a form of handwriting that suits you. You can even choose little doodles to insert too on the card.
Then you enter the address details and off she goes – $6.45 covers the postage, printing and the card itself.
When it arrives, the envelope has that same handwriting used for the address, and inside is a quality card with handwriting that is so realistic I had to look several times to see if it in fact was printed by machine or by hand.
Impressive! I spoke with Patrick Gaskin – Co-Founder of Cardly on my radio show last week – listen here:
Trev is a Technology Commentator, Dad, Speaker and Rev Head.
He produces and hosts two popular podcasts, EFTM and Two Blokes Talking Tech. He also appears on over 50 radio stations across Australia weekly, and is the resident Tech Expert on Channel 9’s Today Show each day and appears regularly on A Current Affair.
Father of three, he is often found down in his Man Cave.