New Years Day was a big one for fireworks companies – and Apple apparently. $240 million US dollars was spent in the App Store on that single day, and that’s great for developers and great for Apple too.
But it wasn’t just New Years Day – the whole of 2016 set records too, app developers earned US$20 Billion in 2016, a 40% increase on 2015. Staggering numbers really!
Since the App Store launched in 2008 developers have earned US$60 billion, which is amazing when you consider one year alone could make up 30% of the entire revenue over time.
This is thanks to not only the growth in in-app purchase style apps, and iOS devices generally, but with Apple Watch, and Apple TV plus the Mac App Store there’s a lot of things to buy.
Phil Schiller, Apple’s senior vice president of Worldwide Marketing said “2016 was a record-shattering year for the App Store, generating US$20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store, We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”
Throwing the big dollar numbers around further, Apple also revealed that App Store purchases topped US$3 billion in December, perhaps helped along by Nintendo’s launch of Super Mario Run which was downloaded 40 million times in just four days.