CES

Samsung looks to brighten up your kitchen with BESPOKE refrigerators

CES is a broad mish-mash of consumer electronics and one of the largest is your refrigerator. At CES, Samsung has announced their BESPOKE range of refrigerators which lets customers add their own personal touch to colour and more.

The BESPOKE refrigerator range was previously announced in Korea, but they’re broadening the availability.

The new range offers the option for customers to customise the material, colour, sizing and other features of their refrigerator, something Jeremy Senior, Director of Consume Electronics, Samsung Australia is proud of, saying
The ability to customise and give people the freedom to tailor product experiences is a key foundation for Samsung’s approach to our evolving appliances range”.

Customers can select their configuration from the range of 8 choices which includes: 4-door freestanding, 4-door “kitchen fit”, 2-door BMF (upper refrigerator and lower freezer), 1-door refrigerator (24 inches), 1-door freezer (24 inches), 1-door kimchi refrigerator (24 inches), 1-door (alternating temperature, 18 inches) and kimchi plus.

There’s 9 colour combinations to choose from which includes navy blue, mint, pink and coral. There’s also three different refrigerator door textures to choose from.

Mr Senior said “We design our products based on real insights from consumers and this includes an understanding for the way Australians want their technology and appliances to play a role in the home. The kitchen is the heart of the home so it’s really exciting to introduce BESPOKE to our market this year“.

Samsung hasn’t announced when we’ll see the BESPOKE range, or how much they’ll cost when they arrive but we’re looking forward to pricing up our own when they do.

EFTM’s coverage of CES 2020 is supported by Samsung, Hisense, Sony, Intel, Swann, Uber, Vodafone, LG & Dell - full details of our commercial interests and disclosures are here

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Samsung looks to brighten up your kitchen with BESPOKE refrigerators
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